My latest book is The One Who Swam With The Fishes.

"A mesmerizing account of the well-known story of Matsyagandha ... and her transformation from fisherman’s daughter to Satyavati, Santanu’s royal consort and the Mother/Progenitor of the Kuru clan." - Hindustan Times

"Themes of fate, morality and power overlay a subtle and essential feminism to make this lyrical book a must-read. If this is Madhavan’s first book in the Girls from the Mahabharata series, there is much to look forward to in the months to come." - Open Magazine

"A gleeful dollop of Blytonian magic ... Reddy Madhavan is also able to tackle some fairly sensitive subjects such as identity, the love of and karmic ties with parents, adoption, the first sexual encounter, loneliness, and my favourite, feminist rage." - Scroll



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Showing posts with label Sponsored. Show all posts
Showing posts with label Sponsored. Show all posts

8 October 2014

#SojuParty! The fun we had with this Korean rice liquor

It's no secret that I love alcohol, right? I mean, not in the way an alcoholic loves alcohol--I'm not dependent on it or anything--but a Saturday night without booze is like, oh, a cup of coffee without a book. Or a festival without good food. So, when the people at Jinro India asked if I'd like to have a party with soju, OBVIOUSLY there was only one answer I could give them.

If you're reading this on Wednesday, October 8, Jinro is running a super fun contest on their page which will end at 5 pm, IST. You stand a chance to win a soju hamper, so get cracking!

I mailed a bunch of friends asking them to come over and partake of all the goodness, and the email I got back varied from, "OMG SOJU TOTALLY COUNT ME IN!" to "What is soju, exactly?" What is soju? It's a kind of Korean liquor, which comes in these squat, pretty green bottles. If you've eaten at Gung The Palace in Delhi (which you totally should), you'll be familiar with these bottles, if you haven't, it's a clear, almost tasteless liquor, with a 20% alcohol content--about the same as wine or beer. I say "almost" because once you drink it--on the rocks is best, in my opinion--you'll be aware after your first few sips of a moreishness, the way it coats your palate and a slight tang if you swish it about your mouth a bit. Light and with much more of a "give" than your usual drinks on the rocks (vodka, whiskey), there's no burn once you drink it, so it's really like drinking water. A very alcoholic water.

Abroad, soju is the top selling liquor in the world. (No, that's not hyperbole.) It sells THREE TIMES as much as Smirnoff, and Psy (Gangnam Style) has declared it his favourite drink. Not a lot of this has filtered to other countries--South Korea has the world's highest per capita liquor consumption-- but it's starting to now. There are bars in London and New York devoted to soju cocktails.


 I had Googled a few to figure out what to serve the soju with, since I'm a bit of a novice, and realised I could mix it with pretty much anything.  I mixed up a bowl of tomato juice with lemon, pepper and Tabasco sauce, so people could have Soju Marys, as well as a bowl of cranberry juice, Cointreau and soda for Sojupolitans. My own personal favourite, however, like for many of my friends, was like I've mentioned before: just a glug of Soju on ice. You need short glasses to serve these, but I soon ran out and had to give it to people in wine glasses, which didn't really take away from the experience, so it's all good.

{A digression: snacks for a party are always hard to manage, especially if you don't have help that comes in more than once a day. This is where I discovered--at the very last minute!--premade snacks from Green Chick Chop. (There are branches all over Delhi.) I bought a bunch of chicken samosas and momos, as well as cheese samosas, and just lightly panfried them, bringing them out for people to eat in batches. My plan was to serve dinner as well, but they were filling enough that no one really needed dinner. So there's a party tip for the future! (You're welcome.) (I also have enough leftover in my freezer for drop bys now, the advantage of having a party that starts at 9.30 pm, after everyone's already eaten.) (We've all come a long way since when we could eat dinner at 11 pm and still have a good night's sleep.) (The momos especially got a rave review--and those I just nuked in the microwave.)}

I invited 15 people, out of which about 14 showed up, for which I had six bottles of soju--we figured one bottle per three people was a good ratio. (Here are the places where soju is available across the country.) For Rs 315 a bottle, the party went on till the wee hours, with no one even needing anything from the back up bar I already had in case of emergencies. Win-win!

This weather is kinda insane, though, right? I think one of the reasons the soju went down so well is that is was SO hot and sticky (and, just my luck, the AC in the living room stopped working), that everyone was really happy to have a light, refreshing drink. Red wine in this weather is a GUA-RAN-TEED hangover, but the morning after this one, I was still as fresh as a daisy. A tired daisy because parties are hard work! But no headache, no cotton mouth, no feeling like I had to upchuck at the sight of food. That, in itself, is already a HUGE bonus.

{Another aside: I met a bunch of very young twentysomethings at a party last month, and proceeded to give them my thirtysomething wisdom as they gathered around me, faces as fresh as flowers. I remember the one big takeaway I had, which I told them about, like a crone prophesying the future: "A two-drink hangover is EXACTLY the same as a ten-drink hangover in your thirties." Uff. SO. TRUE.}

Would I buy soju again? Absolutely. With the combination of reasonable pricing (you seriously can't buy any liquor worth having for under Rs 500, except maybe Old Monk, and Old Monk and I are not speaking at the moment), easy drinking (perfect for daytime AND night parties) and no hangover the next day, COUNT ME IN. 

 Anyway! On to the photos! These are all taken with my phone for Instagram, and there was a certain point in the evening when things got a bit blurry, but we all had a lovely time.


A talented musician friend and a HUGE soju fan. Him & his wife said I "had them at soju." :)

One of the takers of my Sojupolitan. A little bit pink, but really good, apparently.

On the rocks, the way I preferred it as well.

Trying out a Soju Mary. Sadly, the cats and the season changes made my friend sneeze so much she had to leave, which: boo. But not before she drank a goodly amount.

I told people to wear the colours of the Korean flag (black and white and red and blue) which most people didn't, except this lovely friend. You can't see the white bit on the front of her dress, but her teeth count, right?















5 February 2014

Sparkling conversation: At The Chandon India Launch in Delhi

(Teeny tiny disclaimer: This is a sponsored post, HOWEVER, I still really like sparkling wine and parties, so win-win all round, right?)


My friend Snowflake and I go back to the Middle Ages (as in, we met when we were both newbies to Bandra, and then over years and moves, our friendship sort of took on a long distance appearance: we were extremely thrilled to see each other on Facebook or in person, but no long emails or Skype chats. [Side note: I am a TERRIBLE long distance friend, but I still love you! Promise!]) Recently, however, she moved to Delhi, and not JUST Delhi, she moved a walk away from me, and not even a long walk. Despite this, because of shifty work schedules (her) and excessive socialising and writing and travelling (me) (I just want to SIT DOWN for three days straight) we haven't managed to get our schedules together and hang.

All that is a very long paragraph for what was meant to be an opening sentence. *ahem* Let's try again:

I went for the Chandon launch in Delhi with my friend Snowflake.

There's something about sparkling wine and/or champagne that makes you think of girlfriends. For me, when I say, "Pop the bubbly!" (in the space where I would use the words "pop the bubbly!") I think of a celebration, yes, but a celebration with my old friends, a large group of people all gathered round and just that one taste of effervescent liquid before it disappeared.

That's the nice thing about Chandon though. Although it was brought to India by Moet (which = posh) the company has chosen to deliberately keep the price reasonable. So, say Rs 1,200 a bottle? Which means that sparkling wine doesn't have to be about ONLY celebration anymore. Having a good day? Treat yourself to some sparkling wine! Just bought the perfect pair of shoes online? Pull out the Chandon from the fridge where it's waiting for you! BFF coming over for dinner? Make Bellinis with, you guessed it, the same Chandon that you will pull out a second bottle of later, when you tell her you're getting published.

The party was at Lap at Hotel Samrat, and this was only my second time visiting. You have to walk down a set of stairs to reach the nightclub, and there are all these huge doors, and everything is very imposing. However, the people at Chandon had made it like a winter wonderland. The dress code was "winter festive" which I did with a long black dress, a sweater and a pink necklace, and Snowflake did with a dress with a, um, snowflake pattern, natch.  There was this forest of white tree branches, and plaster penguins with bow ties holding trays with bottles on them, and when you stepped outside there were paper stars everywhere.

It was gorgeous.

Snowflake and I stayed at the party for much longer than our official "we're old and boys are waiting for us" bedtime of 11 pm, because we were having so much fun. Most of this time was spent people watching, and letting an always attentive waiter refill our flutes. We bumped into designer Anupama Dayal, who was wearing a rather clever outfit: she had draped her stole like a half sari, and wore that over a fitted skirt and dress with a gold chain in her hair. Very trendy.

Let's talk a bit about the brand now. For anyone interested in wine (whether it's drinking it (HI!) or just a general oenophile), you might have noticed that there isn't a good Indian made sparkling. There are the foreign brands, of course, but then you also have to shell out foreign prices thanks to taxes and whatnot, which brings you back to champagne = celebration. Moet, which is owned by LVMH, the luxury French goods group (which also brings you several other "oh aren't we la-di-da" goodies) decided to launch its Chandon India last year. Made in Nashik, there's a Brut and a Brut Rose, and I may not be able to tell you noses and legs and all the body parts, but I will say that it was absolutely delicious, as a professional drinker on weekends. Sparkly, tart and crisp, the bubbles were as light and bouyant as soap bubbles in the sunshine, the flutes almost emptied themselves, and I finally understood why it was called "bubbly" (besides the bubbles in the actual drink), it's because it makes you feel bubbly. Ecstatic. The world is a good, kind place, and you are happy and there's excellent music on, and a penguin with a bow tie is posing for a photograph.

So, Chandon launches in Delhi, and I wish you all had been there, because it was an excellent party. But we're going to be friends, Chandon and I, I'm already planning my Thank Goodness the Sun Is Back brunch for this month with bellinis and mimosas, and also, since all my college girlfriends are in town after what seems like twenty thousand years, several bottles are going to be emptied out in this house.

Because the world is just better with bubbles.

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