For as long as this blog has existed, I've made about $200 from it. These are all Google ads, and since I never laid them out in any particular order, I got random hits, and even more random things showing up. It was never a money making enterprise, I blog from the love of the blog, while people around me make enough to keep themselves afloat.
The fact of the matter is that in India, advertising alone will not drive a website. I've worked on the web as a professional, and heard rumours about how badly e-commerce sites are doing. Every week, something else is shut down, or people are rethinking how to make money from the internet. It can't be ads, not here, so it's usually events or investors. It is a little frustrating, sure, when you have an audience and you know that other really good websites have audiences, so why not tap into that, advertisers, as opposed to pushing all your money into print? Print is dying, but the digital age is entering its golden period, and so it seems to me that this is the best place to make money.
Recently, however, a few people have approached me to put up sponsored posts on this blog, and after giving it some consideration, I've decided to go for it. It'll be totally subtle and totally still in my style, readers, but it'll just mean that I can make some money and do all the fabulous things that I can then turn into blog posts. Win-win! Well, kinda.
I'm not even sure that this will work out, and I do have a day job and a book to write and all sorts of other things going on, but if this little enterprise could pay for my drinks at PCO on a Saturday night, then why not, eh?
You guys have been around for all the major decisions that I've made on this blog, and I'd like you to weigh in on this one as well. Is it okay for blogs to have sponsored posts? Would you? If it was carefully curated content, would you be interested in reading about it? Hate the idea and think I'm selling out? Love the idea and want to sponsor your own post? Tell me about it in the comments.
More on the subject of money-making: I've decided to restart my creative writing classes, that I had in Bombay briefly. I'm aiming at September or October to begin, and so if you'd like to sign up, let me know. Email me at meenakshimadhavanATgmailDOTcom with thoughts, or what you'd like to learn.
It's all very nascent now, so I'm excited to see what we can come up with.